Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller Swings & Chairs this thriving city has a

this thriving city has a celebrated prominence on the global stage and is a beacon to both modernity and tradition

often unconsciously

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'You won't be able to put this compelling novel down' SUNDAY EXPRESS

Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller Swings & Chairs this thriving city has aThrissur, on the coast of Kerala, is known as Indias gold town. It was here that Puthussery Alukka Joseph Varghese moved into jewelry retail from his umbrella business in the late 1950s. One of his fifteen children, Joy Alukkas, seemed to have inherited Josephs entrepreneurial spirit. In 1986, the quest for his personal El Dorado took Joy to the modern city of gold: Dubai. Getting to know the lay of the land, including aspects of procurement,